BTE's Brandon Visits Sweden In Collaboration with StigO Transmissions

BTE's Brandon Visits Sweden In Collaboration with StigO Transmissions

For the second year, I had the special privilege of representing BTE while visiting Sweden's Tierp Arena. From June 15-18, the best drag racing cars and teams of Europe assembled for a great weekend of racing. During my visit in 2016, I was extremely impressed by the quality and variety of car builds in competition, and 2017 was no different. The biggest change from year to year was the quickly growing group of cars with BTE products!
 
The growth of our presence in Sweden is largely due to two things: BTE's close proximity and relationship with FedEx, and our cooperation with Stig Olsson, the long-time competition eliminator driver and automatic racing transmission specialist. Based in western Sweden, StigO Transmissions has serviced racer's needs for decades, and they are now the official BTE distributor for all of Europe.
 
In my collaboration with Stig, we've learned and shared technical experience in addition to improving new and upcoming products, like our very popular bolt together torque converters and powerglide race pumps. Stig is a strong advocate for the bolt together design, as the lack of choices in Europe for high performance torque converter building and repair is compounded by long duration or expensive shipping options back to the United States. A bolt together unit allows the racer to open, inspect, clean, and adjust without the need of a welder, lathe, and balancing machine.
 
 
This year, I was fortunate to have my family with me for the visit. We had the opportunity to drive across Sweden's beautiful countryside to the west coast, where we spent some days in both Sweden and Norway. In Halden, Norway, we visited the weekly night cruise-in, which features some of the cleanest American classic cars I've ever seen. I saw some awesome '59 Cadillacs, '64 Impalas, and an extremely rare '50s Chrysler 300 in unbelievable condition. As an American abroad, I couldn't help but feel some pride that our classic car culture was celebrated so well and passionately on another continent—Australia, we will be checking you out next!
 
My work trip/vacation was a great experience for my family, and it was largely due to the great people and friends we've made there. We will surely visit again in the future.
 
As we move forward for the remainder of 2017, look for the BTE race van to attend more and more events. Chance and Winslow have been hitting heads up and bracket races this summer, and they are excited to attend more. We will also be releasing several new updates to our transmission component products that will be featured here and on Facebook. We're also about to begin a migration to a new ERP and CRM system that will give us better tools to serve you faster and with more information about your shipments; more on that in the fall.

Posted by Brandon Barrentine at 10:30 AM